Gentle Grip Full Service Case Study
50% Sales Increase
Sustained revenue increase since partnering with ZIWLD
Gentle Grip, established in the early 2000s in the UK, was founded with a simple but powerful mission: to provide comfortable, non-restrictive hosiery for people with sensitive feet, poor circulation, and diabetes. After recognizing that conventional socks caused discomfort and health issues for millions of elderly and medical patients, the brand pioneered extra-wide, non-elastic top socks that allow healthy blood flow without squeezing. Today, Gentle Grip serves hundreds of thousands of customers across the UK, offering a wide range of socks, tights, and hosiery designed with care. Their mission: comfort for every foot, every day.
The Challenges
1: Inconsistent Listing Quality
Product titles, bullet points, and descriptions were incomplete or inconsistent across ASINs, leading to poor search ranking and low conversion rates.
2: Stranded Inventory Issues
Multiple units were stranded in Amazon fulfillment centers due to listing errors or policy mismatches, resulting in storage fees without any sales.
3: Pricing and Listing Challenges
Prices were either too high compared to competitors or fluctuating without a clear strategy, causing buy box losses and reduced visibility
4: Overstock and High Storage Fees
Excess inventory sitting in FBA warehouses led to long-term storage fees, reducing overall profitability and tying up cash flow.
5: Product Image and Content Deficiencies
Main images and secondary photos did not meet Amazon’s standards or best practices — low resolution, missing lifestyle shots, and weak A+ content.
6: High Return Rates
A high volume of customer returns was triggered by inaccurate product descriptions, size discrepancies, or unmet customer expectations.
7: Unclear Profitability
True landed cost, FBA fees, and net margin were not calculated correctly, making it impossible to identify which products were actually profitable.
8: Unstructured Advertising Approach
PPC campaigns lacked a clear structure — no proper keyword targeting, no bid strategy, no campaign hierarchy — leading to wasted ad spend.
9: Ineffective Promotion Management
Deals and coupons were set up without a promotional calendar, often running at the wrong time or targeting the wrong audience.
10: Frequent Inventory Stockouts
Poor demand forecasting caused products to run out of stock regularly, resulting in lost sales, lower rankings, and missed revenue opportunities.
- Full Service
- Catalog Management
- Listing Optimization
- New Product Creation
- Parentages
- Listing Reinstatement
- Amazon Social Posts
- Amazon PPC
- Amazon SEO
Website:
Channels managed:
Amazon
Industry:
Fashion & Clothing
Yearly Sales:
$1M – $3M
ASINs Managed:
100-170
Days with our Amazon agency:
Since 2021
Services provided:
Our Approach
Impact
Over $7.5 million increase in annual sales
We grew chirp’s Amazon presence from $500k to $8 million in only two years, achieving a total growth of 519%.
Grew Ad Sales from $190k to $7.9M in four years
This $7.71 million increase in ad revenue was driven by a strategic plan that scaled ad spend from $20k to $1.06 million to capture new market share.
See what the right Amazon strategy can do for your business
Partner with experts who know how to drive results.