Hifen Full Service Case Study
75% Sales growth
Sustained revenue increase since partnering with ZIWLD
HiFEN was founded with a straightforward goal: to make everyday home life simpler, more organised, and more enjoyable. Launching on Amazon UK in 2021, the brand identified a clear opportunity to provide practical, well-designed home and kitchen products that solve real household problems. From smart storage solutions to kitchen accessories and home essentials, HiFEN built its reputation on reliability, functionality, and honest value. Today, with over 100 products across multiple home categories, the brand continues to grow by listening to what customers actually need. Their mission: smarter products for a better home, every day.
The Challenges
1: Inventory Management Issues
Lack of a proper inventory tracking system led to both overstock and stockout situations, making supply chain planning unreliable.
2: Stranded Inventory Issues
Multiple units were stranded in Amazon fulfillment centers due to listing errors or policy mismatches, resulting in storage fees without any sales.
3: Pricing and Listing Challenges
Prices were either too high compared to competitors or fluctuating without a clear strategy, causing buy box losses and reduced visibility
4: Overstock and High Storage Fees
Excess inventory sitting in FBA warehouses led to long-term storage fees, reducing overall profitability and tying up cash flow.
5: Product Image and Content Deficiencies
Main images and secondary photos did not meet Amazon’s standards or best practices — low resolution, missing lifestyle shots, and weak A+ content.
6: High Return Rates
A high volume of customer returns was triggered by inaccurate product descriptions, size discrepancies, or unmet customer expectations.
7: Unclear Profitability
True landed cost, FBA fees, and net margin were not calculated correctly, making it impossible to identify which products were actually profitable.
8: Profit Margin Pressure
Rising FBA fees, increasing ad costs, and competitive pricing pressure were squeezing margins, making it hard to remain profitable.
9: Inconsistent Customer Experience
Varying product quality, shipping times, and customer service responses led to inconsistent reviews and damaged brand trust over time.
10: Frequent Inventory Stockouts
Poor demand forecasting caused products to run out of stock regularly, resulting in lost sales, lower rankings, and missed revenue opportunities.
- Full Service
- Catalog Management
- Listing Optimization
- New Product Creation
- Parentages
- Listing Reinstatement
- Amazon Social Posts
- Amazon PPC
- Amazon SEO
Website:
Channels managed:
Amazon
Industry:
Home & Kitchen
Yearly Sales:
$1M – $2M
ASINs Managed:
100-300
Days with our Amazon agency:
Since 2021
Services provided:
Our Approach
Impact
Over $7.5 million increase in annual sales
We grew chirp’s Amazon presence from $500k to $8 million in only two years, achieving a total growth of 519%.
Grew Ad Sales from $190k to $7.9M in four years
This $7.71 million increase in ad revenue was driven by a strategic plan that scaled ad spend from $20k to $1.06 million to capture new market share.
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