GRO VITS Full Service Case Study
65% Increase in Sales
Sustained revenue increase since partnering with ZIWLD
GRO VITS, launched in 2023 with the rallying tagline ‘Grow With Us,’ was created to fill a gap in the UK health supplement market: high-quality vitamins and nutrition products that genuinely support hair growth, skin health, and overall wellness — without the premium price tag. After noticing that many supplement brands prioritized marketing over substance, the founders set out to create a transparent, results-driven range that customers could trust. In just a short time, GRO VITS has built a growing community of health-conscious consumers who priorities feeling their best from the inside out. Their mission: real nutrition, real results — growing together with
every customer.
The Challenges
1: Inventory Management Issues
Lack of a proper inventory tracking system led to both overstock and stockout situations, making supply chain planning unreliable.
2: Unoptimized Listing Creative
Product listings lacked compelling copy, strong keywords in the backend, and engaging A+ content to convert browsers into buyers.
3: Inconsistent Customer Experience
Varying product quality, shipping times, and customer service responses led to inconsistent reviews and damaged brand trust over time.
4: Suppressed Product Listings
Several ASINs were suppressed by Amazon due to policy violations, missing attributes, or compliance issues — removing them from search entirely.
5: Product Image and Content Deficiencies
Main images and secondary photos did not meet Amazon’s standards or best practices — low resolution, missing lifestyle shots, and weak A+ content.
6: Profit Margin Pressure
Rising FBA fees, increasing ad costs, and competitive pricing pressure were squeezing margins, making it hard to remain profitable.
7: Unclear Profitability
True landed cost, FBA fees, and net margin were not calculated correctly, making it impossible to identify which products were actually profitable.
8: Unstructured Advertising Approach
PPC campaigns lacked a clear structure — no proper keyword targeting, no bid strategy, no campaign hierarchy — leading to wasted ad spend.
9: Ineffective Promotion Management
Deals and coupons were set up without a promotional calendar, often running at the wrong time or targeting the wrong audience.
10: Uncontrolled Advertising Costs
ACOS (Advertising Cost of Sale) was too high with no clear targets, causing ad spend to eat into margins without a measurable return.
- Full Service
- Catalog Management
- Listing Optimization
- New Product Creation
- Parentages
- Listing Reinstatement
- Amazon Social Posts
- Amazon PPC
- Amazon SEO
Website:
Channels managed:
Amazon
Industry:
Grocery
Yearly Sales:
$1M – $2M
ASINs Managed:
100-170
Days with our Amazon agency:
Since 2023
Services provided:
Our Approach
Impact
Over $7.5 million increase in annual sales
We grew chirp’s Amazon presence from $500k to $8 million in only two years, achieving a total growth of 519%.
Grew Ad Sales from $190k to $7.9M in four years
This $7.71 million increase in ad revenue was driven by a strategic plan that scaled ad spend from $20k to $1.06 million to capture new market share.
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