Love My Fashions Full Service Case Study
95% Sales growth
Sustained revenue increase since partnering with ZIWLD
Love My Fashions, one of the UK’s fastest-growing Amazon fashion brands, was founded with a bold vision: to make trend-forward clothing accessible to women of every shape, size, and budget. Beginning with a curated selection of women’s clothing, the brand quickly grew its catalog to over 300 ASINs spanning dresses, footwear, accessories, and seasonal collections. After building a loyal customer base through consistent quality and on-trend designs, Love My Fashions became a top destination for women looking for affordable style on Amazon UK. Their mission: empowering every woman to love what she wears, every single day.
The Challenges
1: Unauthorized Reseller Interference
Third-party sellers were undercutting prices and selling counterfeit or grey-market versions, damaging brand reputation and buy box ownership.
2: Inconsistent Customer Experience
Varying product quality, shipping times, and customer service responses led to inconsistent reviews and damaged brand trust over time.
3: Pricing and Listing Challenges
Prices were either too high compared to competitors or fluctuating without a clear strategy, causing buy box losses and reduced visibility
4: Suppressed Product Listings
Several ASINs were suppressed by Amazon due to policy violations, missing attributes, or compliance issues — removing them from search entirely.
5: Product Image and Content Deficiencies
Main images and secondary photos did not meet Amazon’s standards or best practices — low resolution, missing lifestyle shots, and weak A+ content.
6: High Return Rates
A high volume of customer returns was triggered by inaccurate product descriptions, size discrepancies, or unmet customer expectations.
7: Inventory Management Issues
Lack of a proper inventory tracking system led to both overstock and stockout situations, making supply chain planning unreliable.
8: Unstructured Advertising Approach
PPC campaigns lacked a clear structure — no proper keyword targeting, no bid strategy, no campaign hierarchy — leading to wasted ad spend.
9: Ineffective Promotion Management
Deals and coupons were set up without a promotional calendar, often running at the wrong time or targeting the wrong audience.
10: Unoptimized Listing Creative
Product listings lacked compelling copy, strong keywords in the backend, and engaging A+ content to convert browsers into buyers.
- Full Service
- Catalog Management
- Listing Optimization
- New Product Creation
- Parentages
- Listing Reinstatement
- Amazon Social Posts
- Amazon PPC
- Amazon SEO
Website:
Channels managed:
Amazon
Industry:
Fashion & Clothing
Yearly Sales:
$5M – $10M
ASINs Managed:
100-300
Days with our Amazon agency:
Since 2019
Services provided:
Our Approach
Impact
Over $7.5 million increase in annual sales
We grew chirp’s Amazon presence from $500k to $8 million in only two years, achieving a total growth of 519%.
Grew Ad Sales from $190k to $7.9M in four years
This $7.71 million increase in ad revenue was driven by a strategic plan that scaled ad spend from $20k to $1.06 million to capture new market share.
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